Do you know that over 95% of customers leave ecommerce sites without purchasing and only 50% of customers who put items into shopping carts actually purchase?
That’s according to a Javelin survey.
You can better your odds of getting those shopping cart customers to convert by 14% if you offer three or more payment types (other than just three different credit card types).
These alternative payment types include: PayPal, Google Check-out, Bill Me Later and now Amazon Payments.
Recently Jockey.com added Amazon Payments and now see about 30% of their customers are the Amazon service.
Amazon has three payment structures to choose from:
- Amazon Simple Pay – good for digital products with no physical delivery and non-profits who are collecting donations
- Amazon Payments – for merchants who have physical products to ship
- Flexible Payment Services – merchants who need customized shopping cart integration via API
Amazon payments offer existing customers their ‘one-click’ payment service – which we all love!
And, they offer merchants no start-up charges. Payment processing is 2.9% of the total plus .30 per transaction. They also offer a lower value payment processing option for items under $10.00 – 5% of the total plus .05 cents per transaction.
Unlike selling directly through amazon’s catalog online, payment processing services have no category restrictions (except of course government restriction like tobacco and alcohol).
And to get sellers on board the Amazon Payment service – they’re offering a great free trial!
For more information go to: https://payments.amazon.com/offer
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