8 Send Out Press Releases
Send press releases to local and community papers. Offer to do interviews. These papers are usually looking for content and are more than happy to talk with local authors. Be sure to follow up your press release with phone calls. Don’t wait for them to contact you.
9 Add A Virtual Press Kit to Your Blog
Be sure to have a media kit ready and available on your blog. Most interviewers want
- A photo of the author
- A short bio of the author
- A description/short synopsis of the book
- A picture of the book jacket
In short — do lots of the work for the interviewer. If they can just copy and paste, they will be more likely to write about your book.
10 Arrange Readings at Local Bookstores, Libraries, and Interest Groups
Most local bookstores are happy to promote local authors. Approach the managers with offers of readings. Do not try to get them to stock lots of copies of your book as a condition for, or prior to, the reading. Bring the books with you and offer the bookstore the usual 50% discount on any books sold.
They bring the audience, you do all the work and bear the expense. Don’t expect them to do all the publicity, either. Send out press releases to local newspapers, post to your blog, add reading info to web site calendars, etc.
11 Join Groups That Discuss the Topic of Your Book
Yahoo hosts thousands of very active and dedicated mailing lists and discussion groups. Join one that is built around the topic of your book and participate. Don’t just try to sell — this will damage your reputation. These groups are communities. You need to add real content when you post. Promote your book by adding its title and the URL of you blog to your signature. As you develop a reputation as an interesting person with something to say, people will naturally check out your book. This is a great way to build word of mouth enthusiasm.
12 Use VistPrint to Create Post Cards
VistaPrint is an inexpensive way to create professional, full color postcards that can be used to promote your book. They frequently offer 100 postcards for free — you pay only shipping and handling costs (usually around $5.00)
You can customize both the fronts and backs of these postcards to sell your book. Leave them with groups likely to be interested in your book or send them through the mail. Be sure to include ordering information on the post cards!