On Tuesday, April 24, Google will make an important change in the way it ranks web sites for search.
For at least a year, Google has been pushing web site owners to make their sites more mobile friendly. In fact, they’ve even noted in the search results which sites are optimized for mobile devices.
The biggest change of all in this new mobile front will come when sites are actually demoted in search results if Google deems them not mobile friendly.
Are you ready?
Google’s Mobile Friendly Test will tell you: https://www.google.com/webmasters/tools/mobile-friendly/
WordPress Makes It Easy
If your web site is built with WordPress, you are probably all set.
Here are the things you need to check:
- Are you running the latest version of WordPress? Update if necessary
- Is your theme up to date?
- Is your theme mobile ready? WordPress calls such themes “Responsive Themes.” They look good on either a desktop or mobile device. If you are planning to update the look of your site, now would be the perfect time to switch to a new responsive theme.
Jetpack to the Rescue
If you like you web site the way it is, but it isn’t mobile friendly, there is a quick and easy WordPress solution – a plugin called Jetpack
JetPack has lots of useful tools, but for the big Google re-ranking, the most important part is its built in Responsive Theme. It will leave your desktop theme as is while adding a new, mobile friendly theme that will be detected by mobile browsers (and Google!)
Jetpack’s Mobile theme. Instant and customizable lightweight responsive theme designed for phones and tablets.
To use Jetpack, you’ll need a WordPress.com account.
You don’t actually have to build a blog on WordPress.com to open an account. You just have to select Create Account Only at sign in.
Make a note of your WordPress.com user name and password, and return to your own WordPress powered web site.
Download and install the Jetpack theme, sign in with your WordPress.com credentials when prompted, activate the plugin, select Mobile Theme, and you are done.
Your site is now ready for Google’s Mobile Friendly search.