This is part four of a six part series on Internet users based on the the study done by McKinney & Media Metrix
Today we’re going to look at the group called Bargainers
Bargainers are fiercely devoted to one aspect of the Internet: the quest for deals!
Think you can sell high quality products for a regular retail mark-up on eBay? These hard facts may take your breath away…..
Taking up only 8% of active online users this group represents 52% of eBay visitors.
If your business plan includes selling on eBay and you do not offer a unique or collectible product your best strategy will be to either offer the lowest price (including shipping) for the product or to market your eBay business to other segments of users. In the latter case, you’d downplay the fact that your products are sold on eBay and consider eBay’s service simply a shopping cart/inventory management tool.
If you have a supply of products you can offer these bargainers, selling to them will be simple. EBay offers the community and the price they seek. Your main duty will be to keep the products in stock and shipped out quickly.
Tomorrow we’ll look at the group called: Routiners
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