Are you a woman entrepreneur with an idea for an innovative, socially conscious business?

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For more information, or to apply:

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This is part six of a six part series on Internet users based on the study done by McKinney & Media Metrix

Sportsters
Like Routiners, Sportsers go online primarily for content. Unlike the Rountiner though this group of online users visits primarily sports and entertainment sites. They spend just 7.1 hours a month online. That’s far below the 9.8 hour average.
The more interactive and flashy your site the more likely you’ll be to grab and keep this group. This group will also respond to the feelings that they are getting something special. If you are targeting this these users try having contests, use video and audio.
Unlike the serious Routiners, who want a membership site for access to useful information this group would respond more to a membership area that was geared toward fun and entertainment. A successful membership site might cater to both these groups – and be highly successful. An example of targeting both the Rountiner and the Sportser is group of fishermen. People who enjoy fishing , would look online for more information about their sport. They’d come looking for latest tips on better bass fishing as well as celebrity interviews with the latest trophy winner.

This is part four of a six part series on Internet users based on the the study done by McKinney & Media Metrix

Today we’re going to look at the group called Bargainers
Bargainers are fiercely devoted to one aspect of the Internet: the quest for deals!
Think you can sell high quality products for a regular retail mark-up on eBay? These hard facts may take your breath away…..
Taking up only 8% of active online users this group represents 52% of eBay visitors.
If your business plan includes selling on eBay and you do not offer a unique or collectible product your best strategy will be to either offer the lowest price (including shipping) for the product or to market your eBay business to other segments of users. In the latter case, you’d downplay the fact that your products are sold on eBay and consider eBay’s service simply a shopping cart/inventory management tool.
If you have a supply of products you can offer these bargainers, selling to them will be simple. EBay offers the community and the price they seek. Your main duty will be to keep the products in stock and shipped out quickly.

Tomorrow we’ll look at the group called: Routiners