Make Your Site Fun To Attract A Crowd

This is part six of a six part series on Internet users based on the study done by McKinney & Media Metrix

Sportsters
Like Routiners, Sportsers go online primarily for content. Unlike the Rountiner though this group of online users visits primarily sports and entertainment sites. They spend just 7.1 hours a month online. That’s far below the 9.8 hour average.
The more interactive and flashy your site the more likely you’ll be to grab and keep this group. This group will also respond to the feelings that they are getting something special. If you are targeting this these users try having contests, use video and audio.
Unlike the serious Routiners, who want a membership site for access to useful information this group would respond more to a membership area that was geared toward fun and entertainment. A successful membership site might cater to both these groups – and be highly successful. An example of targeting both the Rountiner and the Sportser is group of fishermen. People who enjoy fishing , would look online for more information about their sport. They’d come looking for latest tips on better bass fishing as well as celebrity interviews with the latest trophy winner.