Surfers Can Help Spread The Word About Your Product Or Service

This is part two of a six part series on Internet users from the study done by McKinney & Media Metrix

This post covers Surfers
Surfers – the activity of browsing the Internet is often called ‘surfing’ and this group certainly lives up to that name. Surfers account for 32% of online time, far more than any other group. However, Surfers only make up about 8% of the online population.
This group visits many more pages than the average user in the hunt for what’s new. To attract this group to your site you’ll need to offer cutting-edge design and features, or content. These users are the ones who expect fresh blog posts, or a new assortment of products or services regularly.
The thrill of ‘new’ keeps the Surfer moving on in the search. While these users are less likely than Simplifiers to purchase – don’t shut the door on them.  Its human nature to want to share and Surfers are very likely to be your evangelists. If you provide them with new products and fresh content they are very likely to tell their friends about their find and send buyers or users to your site.
Check out the next post about Connectors