What are consumers going to spend money on this holiday season?
A recent TV interview with Pam Danziger of Unity Marketing spotlighted some sweet spots we can all look for as we go into the holidays.
The recession, which is considered to have bottomed out this time last year, has really changed what buyers are looking for.
According to Pam – consumers have changed their spending habits, and are now focusing on three key factors when considering a purchase:
1. Quality 2. Value 3. Price
Consumers are looking more for “life enhancing products” and less at outwardly luxury items.
The first half of this year has seen buyers focusing on home purchases, with an eye on quality and value. Buyers are spending less on travel or fashion than they have in the past.
Here’s what consumers are looking for according to the Unity Marketing Study:
Electronics and Photography Equipment Art and Antiques Furniture, Lamps and Floor Coverings Kitchen Appliances, Bathroom Equipment and Building Products Kitchenware, Cookware, Housewares Linens and Beddings Tabletop, Dinnerware, Stemware, Flatware
I did a quick search on the on eBay Pulse under home and garden found that it pretty much mirrors the findings:
1. furniture 2. anthropologie 3. john deere 4. pottery barn 5. light 6. bedding 7. wheel horse 8. rugs 9. ralph lauren 10. ikea
There are plenty of niche markets, that can be profitable. Check out eBay Pulse, do your Terapeak research, and then start looking for products. A quick tip: If you have a business license, register for FREE access to this catalog of houseware suppliers.
HousewaresDirect provides links to the most up to date and comprehensive product information database in the industry. The dynamic search engine will help you find relevant products. Approved retailers will have access to wholesale pricing and have the ability to generate orders on-line directly with any of the suppliers.